Purchase
Although customers are ready to commit during the purchase stage, nurturing and reinforcing this investment decision remains critical. Tech Data Agency has the experience needed to guide buyers through finalizing their purchase with confidence. Our execution of Tech Data’s Extreme Networks manufacturer store is a perfect example of how we successfully tapped into this skill.
OBJECTIVE
Extreme Networks was looking for an easy-to-manage-and-monitor central communications hub to provide resellers with information and create reseller engagement strategies.
STRATEGY
By working closely with Tech Data Product Marketing and the Extreme Networks team, Tech Data Agency was able to identify reseller needs and establish a competitive and comprehensive approach. We needed to position Extreme Networks as a leading network solutions provider, create a forum to educate resellers, and increase their exposure, reach, and marketing capabilities beyond their partner community.
RESULTS
Tech Data Agency’s skilled web team developed a manufacturer store–a microsite that lives within the shop.techdata.com e-commerce experience. This established the central location and hub they wanted.
+ A significant surge and uptick in business related
to the e-merchandising factor
+ Measurable increase in user time on site, total
page views and unique page views
+ Kickoff launch began with a 08:50 average time
on site and within one month increased to 13:25
time on site
+ Over the first three months, unique page views
averaged 35% and increased to 58%
BY THE NUMBERS