Loyalty
Keeping customers can be even more complex than winning them over in the purchase and support stages of the journey. Creating positive outcomes makes for repeat spending, advocacy and trust. It’s something we’ve mastered, so when Tech Data’s Microsoft team asked us to put our proven brand loyalty strategies to work, we delivered a customized, comprehensive microsite.
OBJECTIVE
Microsoft was looking to create a comprehensive MDF management program to provide Microsoft’s top cloud partners with a streamlined process to request marketing funds, increase partner loyalty and execute first-rate marketing campaigns.
STRATEGY
From lead generation to e-commerce solutions,
Tech Data’s Reseller Connect team offers customized integrated marketing services designed to boost awareness and reach resellers’ end users. resellerCONNECT marketing experts implemented a comprehensive MDF management program by providing a variety of effective deliverables.
RESULTS
Reseller Connect accomplished Microsoft’s goals by delivering:
+ A customized microsite allowing reseller
partners to select from a list of marketing
activities and submit requests for other activities
+ Three pre-approved marketing campaigns
within the budget guidelines of each partner
+ A tailored email marketing campaign for the top
30 partners designed to capture and verify
contact information
+ A dedicated BDR and project specialist from
the resellerCONNECT team to ensure smooth
execution
BY THE NUMBERS